Genuine Health

GOAL

  1. Build brand awareness in the US
  2. Position Genuine Health as the Fermentation Experts
  3. Drive engagement & purchase
  4. Generate content in an authentic way

TARGET AUDIENCE

Health-conscious and active millennials, vegans, plant-based, dietitians, gluten-free, and those with gut-health concerns

THE NBP SOLUTION

  1. Hand-selected influencers showcased how Genuine Heath fit into their everyday wellness routine
  2. Influencers shared product reviews, giveaways, images and a link to the Genuine Health website across Facebook, Twitter, Instagram and their blogs