Genuine Health
GOAL
- Build brand awareness in the US
- Position Genuine Health as the Fermentation Experts
- Drive engagement & purchase
- Generate content in an authentic way
TARGET AUDIENCE
Health-conscious and active millennials, vegans, plant-based, dietitians, gluten-free, and those with gut-health concerns
THE NBP SOLUTION
- Hand-selected influencers showcased how Genuine Heath fit into their everyday wellness routine
- Influencers shared product reviews, giveaways, images and a link to the Genuine Health website across Facebook, Twitter, Instagram and their blogs