Your substance
our storytelling
We help wellness and nutrition brands translate substance into stories that people understand, trust and remember.
We’re Natural Brand Partners, a team of storytellers and strategists who’ve built our careers in the natural products industry. We work at the intersection of science and communications, helping brands put words to the research, ingredients, expertise, and innovation behind their work.
We bring that substance into the media, social channels, search, and trusted expert conversations where consumers discover, evaluate and choose brands.
Clients We’ve Worked With
Strategy starts with showing up
what builds credibility
> Clinical Trials
> Certifications
> Third-Party Validation
> Branded Ingredients
> Brand Heritage
> Founder’s Story
Credibility gets you considered. Story creates connection.
Substance, including clinical trials, third-party testing and brand heritage builds credibility.
But credibility alone doesn’t make a brand memorable.
We help brands turn their substance into compelling stories that build visibility, strengthen connection, and stand out in a crowded marketplace.
Services
“The process of working with you was extremely enjoyable and taught us a lot about how to work with practitioners effectively. It has been a pleasure, and excited to work together again soon.”
DAVE SYLVIA, Head of Digital Marketing + Growth at Seed
Work
A 93-YEAR BRAND, INTRODUCED TO A NEW GENERATION
KAL Vitamins
Built an earned media strategy that placed the brand at the center of the magnesium moment: Forbes Health, GQ, AskMen, USA Today, NY Post
150 PRACTITIONERS
ONE CLEAR VOICE. BUILT ON SCIENCE
Seed
A program of 150 practitioners across specialties turned clinical proof into trusted conversations
Bringing a heritage brand back into the conversation
Barlean’s
Complete brand strategy, messaging platform, and visual identity. Delivered in six weeks