CLIENT:
Genuine Health
OBJECTIVE
Build brand awareness in the US for Genuine Health and encourage Genuine Health product trial and drive traffic to retail
SOLUTION
Hand-selected social media influencers and bloggers including lifestyle, health, plant-based, vegans, mommy bloggers, gut health and others
Genuine Health aimed to build consumer awareness and drive trial of their products. To do so, they created incentives and promo codes and activated Natural Brand Partner’s influencers to spread the word. Influencers tried the products provided and shared their experiences with their friends, followers and audiences. They shared with product reviews, giveaways, and images on their blogs, social media and YouTube.
1.2M
Social Impressions
CLIENT
Prebiotin Prebiotics
OBJECTIVE
Drive home the messaging that prebiotics are as important as probiotics for gut health and the microbiome, and to build brand awareness
SOLUTION
- Twitter party
- Social media
- Influencers
- Press release
- Boosts
- Giveaways
- Cross promotions
Since Twitter is Prebiotin’s best platform to reach educated followers including healthcare experts, Natural Brand Partners created a Twitter party. The results were astounding for a Twitter account by any size.
Pairing Prebiotin with well-known gut health nutritionist Stella Metsovas and aligning with her on her recent book launch of Wild Mediterranean with Penguin Books, Natural Brand Partners implemented cross promotions for the Twitter party one month prior to the event. To amplify, Natural Brand Partners created the hashtag #guthealthgiveaway
1,200 |
9M+ |
|
| Tweets in One Hour |
Overall |
Client
Cerule
OBJECTIVE
Bring new products and brand to market in two months
SOLUTION
- Brand Positioning
- Product Development
- Product Names
- Product Labels
- Brand and Packaging Design
- Marketing and Sales Collateral
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