Natural Brand Partners (NBP) was founded in 2017 with a simple belief. Science-backed wellness brands deserve better: Better strategy. Better storytelling. Better results.
Founded by Robyn Krauss, NBP is built on decades of experience in the natural products industry. We don’t operate as generalists; we specialize in wellness brands, bringing deep category knowledge, an understanding of the regulations and market dynamics that shape the industry, and trusted relationships across media, retail and the wellness community. Our omnichannel perspective across retail, e-commerce, direct-to-consumer, practitioner, and direct selling channels allows us to understand how brands connect with consumers throughout the customer journey.
Brands come to us when the foundation is strong, but the strategy and storytelling need to catch up. Clinical studies. Certifications. Third party testing. Brand heritage. The value is there. We help bring it into focus.
We connect brand substance with meaningful storytelling through brand strategy, earned media and communications that earn attention, build trust and drive consumer choice. From product launches to long-term brand building, we move quickly, adapt as priorities evolve and operate as an extension of your team, helping brands strengthen their position, engage consumers and key stakeholders, and create lasting impact.
Our team brings deep experience across the health and wellness industry, spanning retail, e-commerce, direct-to-consumer, and direct selling. Before joining NBP, our team held leadership, marketing and commercial roles at respected brands including Garden of Life, Rainbow Light, Stemtech, Iceland Health, and Omega XL. That firsthand experience informs how we help brands navigate challenges, identify opportunities, and grow in today’s evolving marketplace.
OUR FOUNDER 
Robyn Krauss
Founder & President
Robyn Krauss founded Natural Brand Partners to help science-backed wellness brands earn the attention, recognition and trust their products deserve.
A competitive tennis player from an early age, Robyn experienced firsthand how nutrition, recovery, and disciplined habits influence performance. That early appreciation for the science behind performance continues to shape how she helps wellness brands communicate the value behind their products.
Throughout her career, Robyn has partnered with startups and established brands across the natural products industry, helping them shape brand strategy, launch products, and strengthen their position in an increasingly competitive marketplace. She specializes in translating complex research and product expertise into compelling stories that resonate with consumers, healthcare practitioners, retailers, and the media. Her experience spans retail, e-commerce, direct-to-consumer, practitioner, and direct selling channels., giving her a unique perspective on how wellness brands succeed.
Today, Robyn leads Natural Brand Partners, helping clients uncover the innovation, expertise and products, and bringing those stories to life through communications strategies that earn attention, build trust, and drive growth.
The court teaches focus, resilience, and the ability to adapt when the game changes. We bring that same mindset to building and growing brands.
“The process of working with you was extremely enjoyable and taught us a lot about how to work with practitioners effectively. It has been a pleasure, and excited to work together again soon.”
Head of Digital Marketing + Growth at Seed
“Thank SO much! We’re so pleased with the results of this project and are excited to put the brand guide to use! Along with the brand guide, it was really interesting to go through the process with the customer and retailer surveys and the brand and competitor audits. So many valuable insights for us. From the beginning it was clear your team got it and each had something unique to bring to the project. We’ll be in touch. Thanks!”
eCommerce Manager, Barlean’s
“I do want to thank you. Back in 2017, you really took a chance on me. I think back to how small my following is. There were literally thousands of doctors or health and wellness accounts who had a larger following than me. Somehow, you believed in me and saw something. It was one of the crucial events that allowed me to become who I am today and build all these resources, really out of nothing.”
Will Bulsiewicz, MD MSCI